Chaxigu Tea Valley in Dujiangyan, Chengdu
Cha Xi Valley in Dujiangyan City derives its name from “tea,” is animated by “streams,” and is secluded due to its “valley.” It embodies the unique charm of a tea village through the harmony of tea and nature, the integration of water, and the backdrop of mountains. Situated in the mountainous area of Puyang Street, Dujiangyan City, covering 3,200 acres surrounded by mountains and streams, Cha Xi Valley leverages the tea industry, blending elements of mountains, water, trails, and tea to create a comprehensive platform integrating agriculture, commerce, culture, and tourism. It has formed a new model of economic development integrating agriculture, culture, and tourism, with production, lifestyle, and ecology interwoven.
Development and Honors
After years of development, utilizing its unique geographical advantages and beautiful ecological environment, Cha Xi Valley has transformed barren hills into green mountains. It has established a multifunctional tea experience destination, encompassing cultural exhibitions, leisure sightseeing, health and wellness, agricultural experiences, outdoor adventures, social practices, educational activities, and forest exploration. Cha Xi Valley has developed a variety of tea-derived products, including tea foods, beverages, health products, and tourism products, as well as yoga and tea experiences. It has received numerous honors such as “National Youth Agricultural Science Popularization Demonstration Base,” “National Women’s Modern Agricultural Science Demonstration Base,” “First Batch of Provincial Demonstration Family Farms,” “Provincial Demonstration Agricultural Theme Park,” “Most Beautiful Tea Tourism Destination,” “2A Scenic Area,” and “3A Linpan Scenic Area,” and has been successfully recognized as a “Modern Agricultural Park of Chengdu.”
Rural Revitalization and Social Responsibility
From its inception, Cha Xi Valley has committed to industrial revitalization and rural development, actively fulfilling its corporate social responsibility. Founder Wang Xiaoqin responded to the national call for “10,000 Enterprises Helping 10,000 Villages,” dedicating herself to rural development, leading farmers to increase their incomes, and innovating new models for rural development. Through land transfers, shareholding, and cooperation mechanisms, Cha Xi Valley has united over 300 local farmers, establishing a 3,200-acre integrated complex of agriculture, commerce, culture, sports, and tourism, bringing an annual income of over 8 million yuan to local farmers. This has stimulated farmers’ enthusiasm for industrial development, promoting sustainable economic growth in the area.
Industrial Integration and Innovation
Adhering to the “supply-side reform” concept, Cha Xi Valley integrates the abundant resources of tea leaves and Linpan (traditional rural courtyards) with elements of mountains, water, trails, and tea, creating a comprehensive platform for the integration of agriculture, commerce, culture, sports, and tourism. It explores new paths for rural revitalization, leading people to increase their incomes. Through the integration of agriculture and tourism and the interaction of industries, it has established sightseeing tea mountains, tea culture museums, educational bases, and training centers, making Cha Xi Valley a comprehensive modern agricultural park.
Collaborative Mechanisms and Economic Development
In its development process, Cha Xi Valley explores collaborative and win-win mechanisms with village communities and farmers, introducing new mechanisms such as “field shareholding,” “large park, small owner,” and “company + village community + farmer.” By solving stable employment for over 100 people, it has transformed traditional farmers into new professional farmers, significantly enhancing their participation in rural revitalization.
Industrial Extension and Brand Building
Collaborating with universities and research institutions, Cha Xi Valley develops tea-derived products, extending the industrial chain and enhancing added value. It has created rural festival brands such as the “Western Tea Horse Culture Festival” and “Overseas Chinese Gathering in Qingcheng,” attracting resources to rural areas. Its tea products are sold internationally and have won numerous awards, including “International Tea Expo Gold Medal,” “International Agricultural Expo Gold Medal,” “Designated Tea of the Chinese Taoist Culture Festival,” “Famous Brand of Sichuan Agricultural Products,” and “Shanghai World Expo Licensed Product Quality Award,” further enhancing its brand image and market competitiveness.
Conclusion
By integrating agricultural, forestry, cultural, and tourism resources, Cha Xi Valley has pioneered new development models, driving rural revitalization and forming a tri-integrated model of industry, culture, and ecology. Its success lies not only in its high-quality tea products and rich tourism resources but also in its active practice of rural revitalization and social responsibility.
