Youtang Shenghuo (Life) Square in Beijing

Youtang Shenghuo (Life) Square (北京悠唐生活广场) is situated in the central area just outside Chaoyangmen (朝阳门) in Beijing. Its prime location in the heart of the city provides excellent transportation links, surrounded by business districts, central enterprises, and embassies. The interior design was crafted by J&A Jiang Feng Interior Design Co., Ltd. (姜峰室内设计有限公司) in January 2010, marking it as Beijing’s first urban complex project and a large-scale comprehensive consumption center. It stands as a core area of a vibrant international business district.

Relevant Background

Youtang Square is a city complex that epitomizes a quality lifestyle through its comprehensive space combination of shopping centers, hotels, and apartments. Targeting fashion-conscious white-collar workers aged 22-35 in the Chaowai business district, it presents itself as “the leisurely space for urban white-collar workers.” The new shopping center emphasizes modern lifestyle offerings, providing a relaxing environment for the new generation pursuing a fashionable lifestyle.

Detailed Information

Positioning of Youtang Square

Youtang Square is characterized by high-end quality and serves as a fashionable center, providing a leisurely space for urban white-collar workers.

Target Audience of Youtang Square

The square primarily caters to emerging urban white-collar workers aged 22-35 in the Chaowai business district, while also reaching the broader white-collar population across Beijing.

Transportation Location of Youtang Square

Youtang Square is conveniently located in the central area outside Chaoyangmen, adjacent to Chaoyangmen Station (朝阳门站) on Metro Line 2 and directly connected to Metro Line 6. The eastern second ring road provides access to Youtang’s underground parking lot, with 13 bus lines directly reaching the area. It offers quick connections to city expressways, airport expressways, and airport rail links, ensuring a seamless 30-minute journey to the airport. This extensive transportation network lays a solid foundation for commercial development.

Commercial Positioning of Youtang Square

Located in the Chaoyangmen business district, Youtang Square is in the core area of the eastern second ring road, bridging east and west while connecting north and south. It is a convergence point for culture and commerce in Beijing, embodying the imperial city’s charm along with a robust commercial atmosphere. It closely integrates with various business districts in eastern Beijing, attracting numerous urban white-collar workers and expatriates. This area serves as a showcase for international trends and a hub for fashionable tastes.

Creating a One-Stop Family Zone

At the beginning of 2014, Youtang Square launched the “Family Day: New Year’s First Event – Children’s Dream Reunion.” During this event, nearly ten children’s brands, including YuYuTo (悠游堂), Green Toys (格林童趣), Kidsland (凯德儿童乐园), Meejoy (米乔), and Artistic Talent (艺术才谜), participated in interactive activities. Youtang also planned to record family-oriented television shows like “China Baby Crawling Competition” and “Childlike Dreams Show,” setting up game zones, craft art areas, interactive experience zones, children’s toy sections, and fishing game areas for parents and children to enjoy. In 2014, Youtang aimed to continue enhancing entertainment and cultural experiences, working towards becoming the largest one-stop family amusement park in the Chaowai area. According to a related official, Youtang has not only planned diverse children’s activities but also designated children’s areas and collaborated with brands like YuYuTo, Kidsland, and a 5D children’s cinema, creating a synergistic effect. Future monthly events will be organized around these brands to foster a nurturing environment for children.

Grand Reopening

On December 17, 2012, the renovated Youtang Square announced its new image to the public, set to debut on the evening of December 24, 2012. The new Youtang aims to be “the leisurely space for urban white-collar workers,” aspiring to become the first white-collar themed shopping center in the capital.