China Sees Winter Tourism Boom

About 197 million Chinese tourists took part in winter activities in 2017-2018, up 16 percent year-on-year, according to a new report.

During this period, winter tourism revenue was about 330 billion yuan ($47.9 billion), up 22 percent year-on-year, according to a report released by the ministry of culture’s data center on Sunday.

The report predicts that by the winter of 2021-2022, the number of tourists will reach 340 million and winter tourism revenue will reach 680 billion yuan.

Winter tourism investment also showed strong growth.According to incomplete statistics, investment reached 540 billion yuan in the winter of 2017-2018, the report said.

The report was released during the third Jilin Ice and Snow Tourism Industry Expo and the 22nd Changchun Ice and Snow Tourism Festival held in Jilin province.

Since Beijing successfully bid for the 2022 winter Olympics in 2015, winter tourism has been booming in China, with local governments in Beijing and Hebei, Jilin, Heilongjiang and other provinces issuing policies to promote winter tourism.