China Inbound Tourism Association (CITA)

China Inbound Tourism Association (CITA) is a national organization dedicated to promoting inbound tourism in China. Established in 2002, CITA serves as a platform for collaboration between government agencies, tourism industry stakeholders, and other relevant parties to enhance the development of inbound tourism in China.

Key objectives of the China Inbound Tourism Association include:

1. Promoting China as a premier tourist destination: CITA works to showcase China’s diverse attractions, cultural heritage, and natural landscapes to international travelers through marketing and promotional campaigns.
2. Facilitating cooperation and exchange: CITA facilitates communication and collaboration between government agencies, tourism enterprises, travel agencies, and other organizations involved in the inbound tourism sector.
3. Providing support and guidance: CITA offers support and guidance to inbound tourism enterprises, helping them navigate regulations, policies, and market trends to improve service quality and competitiveness.
4. Conducting research and analysis: CITA conducts research and analysis on inbound tourism trends, market dynamics, visitor preferences, and other relevant topics to inform industry stakeholders and policymakers.
5. Advocating for the interests of inbound tourism: CITA advocates for policies and initiatives that support the growth and sustainability of inbound tourism in China, including visa facilitation, infrastructure development, and quality standards improvement.

Overall, the China Inbound Tourism Association plays a vital role in promoting China as a desirable destination for international travelers and fostering the continued growth and development of the inbound tourism industry.